Team

Conrad Madsen III, SIOR

Co-Founder & Partner
Conrad Madsen III, SIOR
Co-Founder & Partner

Conrad’s mantra is “Make an Impact”. Over his career, he has been very blessed to advise some of the largest corporations and institutions on earth.  His true passion is to use Paladin as the vehicle to impact others’ lives and the communities around us through the Paladin Partners Foundation and their industry-first “Give-Back” business. 

Recently, he was identified as one of the Top 5 Commercial Real Estate Influencers in the world and was also inducted as a Texas Icon in Commercial Real Estate by REDNEWS. He is a regular speaker at industry and business events, podcasts, and is routinely quoted by the media in their video, digital, and print publications. 

Consistently recognized by the Dallas Business Journal and D CEO Magazine as one of the “Heavy Hitters/Power Brokers” in commercial real estate, Conrad specializes in tenant representation, development & project leasing, land, and building sales, investment property sales, and corporate services consulting for clients, where he has transacted over 50 Million SF in over 125 cities across the globe.

His extensive insight and experience enable him to forecast and anticipate market conditions and trends which allow his clients to capitalize and maximize their returns. He advises clients on all real estate occupancy matters including strategic facility planning, portfolio/lease administration services, transaction management, extensive market research and analysis, site selection, lease negotiation, subleases and dispositions, co-location negotiations, national facility roll-outs, build-to-suit analysis & sustainability.

Conrad was a walk-on at Texas Tech University before graduating from Texas State University.  Besides spending time with his lovely family, Conrad is extremely involved with Paladin Partners Foundation and their annual Give Back Gala, which supports  Team Luke Hope for Minds and other charities that enrich the homeless, less fortunate, cancer research, and the true heroes of our country, the United States Veteran. He is very active on LinkedIn (please connect with him) and a huge follower of college football and basketball. You can also find him hunting rare whiskeys and collectible wines from Bordeaux, Napa Valley, and Pouilly Fume.

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Greg Nelson

Co-Founder & Partner

Greg specializes in tenant representation, project leasing, land and building sales, investment sales, and consulting for corporate clients nationally.   His real passion in Commercial RE is mentorship of young associates and enjoys spending time out on the streets building client relationships.     

Boomer Sooner – Greg is an Alumni of  the University of Oklahoma.  He has been recognized by DBJ many times for their ‘Heavy Hitters’ lists, Real Estate Deal of Year Finalist – 2013, and Largest Industrial Transactions.  

Outside of work, Greg spends his time with his wife, Michele, and their 3 kids tailgating at OU games or attending the kids sporting events.  Greg & Michele love to travel – with or without the kids – and enjoy playing golf.  

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James Reed

Executive Managing Director & Partner of Development Services
James Reed
Executive Managing Director & Partner of Development Services

James has 31 years of Real Estate Development and Finance experience throughout North America as well as Internationally. Prior to joining Paladin Partners, he was a Partner with Vallenta Capital Advisors and served as President and Chief Investment Officer concentrating on Global Asset Management and Advisory Services, focused on Real Estate and Real Estate-related operating companies. Mr. Reed’s work experience encompasses more than $60 billion in value and several million square feet in various real estate transactions, Ground Up Property Development, Project Services, Acquisitions, Dispositions and Asset Management. He served as VP of Development at Fortress Investment Group (Alternative Assets and Private Equity) as well as worked with the Government of the United Arab Emirates (Real Estate Development, Infrastructure, and Finance Programs for the government). His work has taken him overseas to many other countries including the United Kingdom, Germany, Luxembourg, Ukraine, Turkey, Algeria, France, and Switzerland. 

James graduated from the University of Louisiana at Lafayette.  Following graduation, he practiced Commercial Architecture internationally before transitioning into Real Estate Development and Finance. 

His project experience includes Industrial, Education, Hospitality, Retail, Distribution, Office, Healthcare, Multi-Family, Single-Family, Urban Renewal, and Infrastructure. 

 

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Kipp Collins

Partner

Before joining Paladin Partners, Kipp spent 16+ years at Binswanger in Dallas focusing on Industrial Site Selection, Project Leasing and dispositions consulting for some of the largest Fortune 500 companies and institutional investors across the United States.

At Paladin Partners, Kipp is responsible for business development and servicing of clients. He will continue cultivating his relationships in the Dallas/Fort Worth area and beyond. Kipp is a life-long Dallas resident, growing up in Lake Highlands and graduated from Southern Methodist University.

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Brent Bosworth

Vice President

Brent specializes in commercial tenant representation, focusing on users or occupiers of commercial space. His client base consists of both national and global organizations, occupying office, industrial, retail, and owned facilities.  He is a local market expert in DFW and manages portfolios on a national basis. 

Prior to entering the corporate real estate space, Brent worked for a Fortune-50 pharmaceutical distributor before bridging his knowledge and success to an entrepreneurial medical supply start-up venture in Denver, Colorado where he quickly became an industry leader and top producer. 

Brent’s success in brokerage has been attributed to his responsiveness, uncompromised integrity, diverse local market knowledge, extensive negotiating experience, and expertise in strategic planning. 

Brent resides in Dallas, Texas. He graduated from Oklahoma State University with a degree in Business. He is active in the community and has been involved in numerous volunteering and charitable programs. 

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Stephanie Gustafson

Vice President

Stephanie is a Vice President with experience in representing owners, users, and tenants of industrial, flex, office and retail properties across the DFW Metroplex.  She specializes in both Tenant and Landlord Representation with a major focus in leasing, acquisitions and dispositions.  Steph will tell you she loves leasing transactions, she’s been affectionately referred to as “The Leasing Machine” by past colleagues.  

Stephanie received her bachelor’s degree from Southwestern. She has spent the last five years at a Commercial Real Estate firm in Dallas where she became their in-house Landlord Broker, representing around 60 buildings.  In Stephanie’s first year as a Broker she had 54 lease transactions and at year two decided to stop counting and just keep producing – that mindset has served her well.

Stephanie has an awesome husband and two rescue dogs.  When she is not working at the office, she is working on a remodel project at her house, traveling, riding her bike on the trail or not so successfully trying to learn how to play tennis.

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Trace Fielding

Associate

Trace joined Paladin partners in 2016 and has experience representing owners, users and tenants of industrial properties. Trace specializes in land transactions, site selection, acquisitions and advisory services both locally and nationwide.

Trace received his Bachelor’s Degree from Texas Christian University where he played tennis, earning All-American honors.  Following college, he continued playing tennis on the professional tour until 2011, and Trace is a co-owner of Roddick Lavalle Academy for Tennis in San Antonio, TX.

After leaving tennis, Trace went on to go work for a high-end wagyu beef company, where was responsible for developing and growing the west coast market working with major distributors such as, US foods and Sysco. 

Trace and his wife have 2 little boys. When he’s not hanging out with the family, you can find him on the golf course. 

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Jimmy Holcomb

Associate

Jimmy is an Associate focusing on the south Dallas industrial market.  He thrives in forming new relationships and wants the best for his clients in every aspect.  Jimmy is a licensed Texas Sales Agent who has been an entrepreneur his whole life. His hard-working attitude and commitment are highly valued at Paladin Partners as he continues to grow. 

Jimmy has his Bachelor of Finance from Texas Tech university with a concentration in Real Estate. 

In his off time, you can find Jimmy jamming out on the drums or playing intermural volleyball. 

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Ross Farance

Vice President of Space Optimization
Ross Farance
Vice President of Space Optimization

Ross joined Paladin Partners after spending a decade with one of the nation’s largest and most prestigious material handling organizations, where he spent his time mastering distribution center design and application. Ross is dedicated to the customer experience. His expertise in distribution helps our tenants define, plan, and evaluate facility requirements to maximize their overall return on investment. 

After attending college in California, and winning NCAAs in springboard diving, Ross transferred back to his home state of Texas, where he earned his Bachelor of Business Administration from the University of North Texas. 

When not working with customers, Ross stays busy with logistics consulting, supporting his wife in her wine importing business, and attending his children’s sporting events. When he has a moment to himself, he uses it to be thankful for his blessings. 

 

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Mike McLaughlin

Associate

Mike is an associate handling the Mesquite/Garland industrial submarket. Mike’s goal is to expand his network while satisfying the needs of his clients. He plans to do this by personalizing every relationship and going the extra mile for each client. He just recently graduated from Texas Tech University with a B.B.A in Finance with a concentration in Real Estate. On the side, Mike is a certified personal trainer who strives to transform peoples lives into active and healthy lifestyles. Mike spends his leisure time with friends and family, playing sports, and working out.

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Alex Keeton

Associate

Alex is a Dallas native, growing up in the Park Cities and graduating from Southern Methodist University. He joined Paladin Partners in 2021, where he focuses on industrial tenant representation and investment sales.

Prior to joining Paladin, he worked in Sports Marketing for five and a half years in Dallas. He worked with professional sports organizations, world class athletes, and Fortune 500 companies which all taught him the importance of client satisfaction, professionalism, and growing businesses. He prides himself on honesty, integrity, and discipline.

In his free time, you can find him in the gym, on the golf course, or at a patio bar with his Golden Retriever and fiancé.

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Ashley Monroe

Chief Productivity Officer
Ashley Monroe
Chief Productivity Officer

Ashley began her Real Estate Career in 1996 in Dallas, Texas.  She has had experience working with class A office buildings, industrial and residential real estate across the DFW metroplex, working with both domestic and international clients. With over 20-years of real estate transaction, marketing and sales experience she brings a holistic approach to her work. Ashley has a daughter at UT Austin and a son in his senior year of high school. She is passionate about human rights and helping others to fulfill their destiny and dreams and in support of such, she volunteers with various local agencies and enjoys participating in international mission trips to such countries as the UK, France, Greece and Guatemala. In her free time, she enjoys reading historical novels and going to the gym.

Ashley is a true servant leader who listens attentively to her client’s needs and desires.  Her proven integrity, perseverance and exceptional customer service make her an outstanding team player.

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